Building a Booking-Driven Website for Executive Coaching Brand
The Client
Empower 2 Excellence, led by Jason Shacklock, helps leaders and teams build confidence, overcome challenges, and lead with purpose. With over 38 years of corporate experience in the financial services sector and more than 1,500 hours of executive coaching, Jason brings real-world expertise to his clients. His credentials include accreditations from AOEC, ICF, and Mindflick, alongside extensive senior leadership and mentoring experience.
Next: The Objective
The Objective
Empower 2 Excellence needed a professional online presence to showcase Jason’s coaching services, generate leads, and allow potential clients to book calls seamlessly. The site also had to function as a CRM, enabling Jason to manage bookings, take payments, organise his calendar, and set availability — all in one streamlined system.
Next: What We DeliveredWhat We Delivered
Custom WordPress Website
Built a bespoke WordPress site from the ground up, tailored to highlight Jason’s extensive experience and executive coaching services.
Integrated Booking & CRM System
Implemented a booking system that allows clients to schedule discovery calls and sessions, manage their accounts, and make payments — while giving Jason full control over his calendar and availability.
Lead Generation Focus
Designed the site to clearly communicate services, build credibility, and drive enquiries through clear CTAs and an easy booking flow.
Fast Turnaround
Delivered the full site within a few weeks, ensuring Jason could begin taking bookings quickly and professionally.
The Outcome
Boost in Credibility
The professional website immediately elevated Jason’s brand presence, showcasing his expertise and instilling trust with prospective clients.
New Enquiries & Bookings
Since launch, Empower 2 Excellence has started receiving enquiries and bookings directly through the site.
Streamlined Business Operations
The booking and CRM integration simplified Jason’s workflow, enabling him to focus more on coaching and less on admin.
Client Satisfaction
“A truly outstanding experience from initial discussion to going live for my new website www.empower2excellence.co.uk
. Kye listened, advised, acted and suggested all the way throughout. A great company to work with who are patient but deliver the goods for the client. Thank you.”
