Paid Ads Driving £825,000 in Revenue for Vertex Digital Systems
The Client
Vertex Digital Systems is a UK-based managed IT and digital infrastructure provider specialising in cloud services, cybersecurity, IT support and digital transformation for SMEs and enterprise clients. Before partnering with Funll, they relied heavily on referrals and had no predictable way to scale lead generation.
They needed a performance-driven paid ads strategy capable of producing high-value enquiries consistently.
The Objective
Vertex Digital Systems wanted to replace inconsistent referral-based growth with a scalable, measurable acquisition system. Their aim was to generate high-intent B2B leads at volume across cloud services, cybersecurity and managed IT support. The objective was to engineer a high-performance paid ads engine with strong conversion rates, full revenue attribution and predictable monthly output.
Next: What We DeliveredWhat We Delivered
High-Intent Google Ads Campaigns
We structured campaigns around core commercial IT service keywords, ensuring tight segmentation, efficient bidding and strong lead quality.
Conversion-Optimised Landing Pages
Purpose-built landing pages were created and refined to improve trust, clarity and conversion efficiency, directly lowering cost per acquisition.
End-to-End Conversion Tracking
We implemented full-funnel tracking allowing Vertex Digital Systems to see revenue attribution per keyword, ad group and campaign level.
Lead Qualification & Filtering
Automated qualification rules ensured only business-ready leads reached the sales team, improving conversion and internal efficiency.
Strategic Scaling
Once baseline performance stabilised, the campaign was scaled to drive higher lead volume without compromising ROI.
The Outcome
£134,000 Ads Investment Across 12 Months
Paid ads became a central acquisition channel, scaled steadily throughout the year.
3,010 Conversions at £44.36 Cost Per Conversion
Across 12 months, the campaigns delivered 3,010 qualified enquiries, meeting strict lead quality criteria.
Lead Value: £275 Per Enquiry
With clients worth £5,000 annually and a 5.5% conversion rate, each lead represents a value of £275.
£825,000 Revenue Generated
Total attributable revenue reached £825,000, significantly outperforming all previous marketing efforts.
6.15X ROAS
Every £1 spent generated approximately £6.15 back, reflecting highly efficient performance for a high-value B2B sector.
515% ROI
After costs, Vertex Digital Systems achieved a 515% return on investment, making paid ads their strongest channel for predictable growth.
Consistent, Scalable Lead Generation
Vertex now has a reliable, data-backed acquisition engine that can scale with confidence and drive long-term commercial growth.
