Designing a Luxury Handwritten Logo for Christi-Anna Lomas
The Client
Christi-Anna Lomas is a bespoke fashion brand based in Letchworth, UK. Inspired by the legacy of Christina Strutt, the brand creates refined garments using exquisite fabrics and timeless silhouettes. Each piece is made-to-order, offering customers a truly personal and luxurious experience.
Next: The Objective
The Objective
As a new brand preparing to launch, Christi-Anna Lomas needed a luxury logo that captured elegance, personality, and heritage. The client requested a handwritten style that felt unique, refined, and versatile enough to work across clothing labels, social media, website, and other brand materials. The challenge was to create something timeless and premium while staying true to the client’s personal vision.
Next: What We DeliveredWhat We Delivered
Handwritten Text Logo
Crafted a bespoke text logo in a handwritten style, evoking elegance, individuality, and craftsmanship — perfectly aligned with the brand’s values.
Luxury Colour Palette
Worked closely with the client to refine the colour choice, landing on a deep, timeless navy blue that conveys luxury and sophistication.
Brand Assets & Variations
Supplied multiple versions of the logo, including designs with minimal white space and square formats optimised for social media, clothing labels, and digital use.
Brand Colour Guidelines
Delivered a set of brand colours alongside the logo to ensure consistency across all future applications.
The Outcome
A Distinctive Brand Identity
The logo provided Christi-Anna Lomas with a confident and recognisable identity at launch.
Seamless Application Across Platforms
The logo is now used across garments, social media, and the brand’s website, ensuring consistency and professionalism everywhere the brand is seen.
Client Satisfaction
The client was delighted with the outcome, praising how well the logo captured the luxury and elegance they envisioned.
A Timeless Foundation for Growth
Beyond a logo, the project gave the brand a flexible identity system that will scale across future campaigns, collections, and touchpoints.
