SEO Strategy Driving Growth for Kelly Blake Legal In London & Bedfordshire
The Client
Kelly Blake Legal is a solo solicitor practice offering specialist legal services with a focus on sensitive and complex criminal cases.
To provide dedicated support for clients facing sexual offence allegations, they launched Sexual Offence Defence — a niche service aimed at giving expert, compassionate legal advice to those in need.
The Objective
The goal of this project was to grow traffic to the new Sexual Offence Defence website, which was previously receiving no organic visitors. Our initial focus was to build visibility, collect performance data and begin ranking for relevant search queries.
Once the site gained traction, the objective shifted to targeting high-value keywords that drive enquiries and position Kelly Blake Legal as a trusted expert in sexual offence defence law.
What We Delivered
Comprehensive SEO Strategy
We implemented a full SEO campaign covering on-page, off-page, technical and content optimisation.
On-Page SEO
Pages were optimised for targeted keywords, with clear metadata, structured headings and improved internal linking to strengthen relevance and crawlability.
Technical SEO
We ensured the site had a solid technical foundation, improving speed, mobile usability and overall performance while fixing any indexation issues.
Content Strategy
We developed content to address common questions and key search terms, positioning the site as a helpful and authoritative resource for visitors.
Local SEO
We optimised the Google Business Profile to strengthen local search visibility and help the firm appear for relevant queries in their target region.
Off-Page SEO
We built high-quality backlinks and citations to improve authority and search rankings over time.
The Outcome
Rapid Growth in Visibility
Within weeks, the website saw a dramatic increase in impressions, growing from 4.1K to 8.8K impressions in 28 days — more than double the previous period.
Improved Rankings
Average search position improved from 54.5 to 29, bringing the site much closer to page one for high-intent keywords.
Growing Clicks & Engagement
Clicks more than doubled (48 to 114 in the last 28 days from September 2025), indicating that users are finding the site more frequently and engaging with its content.
Stronger Lead Potential
With consistent traffic growth and better keyword coverage, the site is now positioned to generate a steady stream of qualified enquiries as rankings continue to improve.
Ongoing Progress
This SEO campaign is still active, with continued monitoring, content development and optimisation taking place to achieve even higher rankings and generate consistent enquiries.
